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FaLaLa on Frankfort FAQ

A Resource for FABA Members

Q: When is it?
A: Saturday December 3rd, 2022.

Q: Where is it?
A: Frankfort Avenue from River Road to Shelbyville Road.

Q: Who is sponsoring the event?
A: The event is being sponsored by The Frankfort Avenue Business Association

Q: How do I participate?
A: Businesses are encouraged to participate in a variety of ways, some suggestions include; have an open house, bring in entertainment (music, winter activities, treats), run a promotion, feature a special product, drink or dish, decorate for the holidays.

Q: How can I share with FABA that I am participating?
A: Email with the name of your business and how you will be participating. This information will get shared on the events page and the official FaLaLa on Frankfort Facebook event page.

Q: How is the event being promoted?
A: FABA will be running a paid media campaign on Facebook/Instagram throughout the two weeks leading up to the event. Additionally, a press release will be sent to local media outlets and neighborhood organizations.

Q: As a business owner what can I do to help promote the event?
A: Let FABA know how you are participating, send an email to your customers, post on your social media and website.

Q: I am a FABA member, do I get anything special?
A: Yes!! FABA members will have a FaLaLa on Frankfort sign placed in front of their store leading up to the event. Additionally, participating members will be featured on and on FABA social media channels. On the day of the event a large balloon bouquet will be delivered to your business to help attract the attention of avenue visitors. FABA will be hosting activities on the avenue and will host them in proximity to the locations of FABA members' businesses.

Q: Where can I find the schedule for the day and event details? 
A: > Events > FaLaLa on Frankfort

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